The Pricepep – WooCommerce Dynamic Pricing, Discounts & Fees plugin, developed by RightPress, is a powerful, all-in-one solution designed to allow WooCommerce store owners to implement virtually any complex pricing, discount, or fee strategy.

It moves far beyond the limitations of standard WooCommerce coupons and sale prices, giving you precise conditional control over every price point, discount, and extra charge.

 Core Functionality and Strategic Pricing

Pricepep allows you to combine various rules and conditions to create highly targeted promotions, driving higher Average Order Value (AOV) and supporting diverse business models like B2B/Wholesale.

1. Dynamic Pricing (Price Adjustments)

These rules directly change the price of the product on the product page and throughout the store.

• Simple Adjustment: Decrease, increase, or replace the product’s regular price based on conditions (e.g., set a product to a fixed price of $50 for VIP members).
• Bulk Pricing (Volume Discount): Decrease the price of the product based on the quantity purchased.⁶ The discount applies to all units once the threshold is met (e.g., Buy 10 or more, get 15% off all 10 items).
• Tiered Pricing: Apply increasing discounts to subsequent units (e.g., Units 1-5 are full price, Units 6-10 are 10% off).⁷ This is often used to preserve margins on initial purchases.
• Group of Products: Apply discounts when products from a defined group are purchased together.

2. Cart Discounts (Promotional Rules)

These rules apply discounts to the cart subtotal or specific items in the cart, similar to advanced coupons but applied automatically.

• Buy X Get Y (BOGO): Create flexible “Buy X items, Get Y free or discounted” offers.
• Conditional Cart Discounts: Apply discounts based on complex factors like cart subtotal, total items in cart, specific products in cart, or customer history.
• Targeted Discounts: Apply discounts to the cheapest product in the cart or the nth quantity of an item.

3. Conditional Fees (Markups/Extra Charges)

Crucially, Pricepep can also increase prices or apply extra charges at checkout based on conditions.

• Dynamic Fees: Automatically add specific charges at checkout based on the products in the cart, customer location (international shipping), selected payment method, or other criteria.¹⁴ This is essential for managing real-world costs.

🎯 Extensive Conditional Logic

The power of Pricepep lies in its robust conditional logic system, which allows you to define exactly who, when, and where a price change or discount applies:

 Promotion Tools to Drive Sales

Pricepep includes necessary frontend display tools to communicate savings clearly to the customer:

• Volume Pricing Tables: Display the tiered pricing structure directly on the product page.
• Real-Time Price Updates: Show the adjusted (discounted) price instantly on product pages and loops.
• “You Saved” Messages: Highlight the customer’s total savings on the cart and checkout pages.
• Countdown Timer: Create urgency for time-sensitive promotions.

Pricepep is an ideal solution for businesses looking to implement sophisticated, flexible pricing rules without relying on manual coupon codes or struggling with the limitations of core WooCommerce.